Travel in Luxury: Rimowa Jewelry Box Collaborations Proposal (2023)

Travel in Luxury was created in the Systems & Strategies course at Parsons School of Design. Tasked with developing a new product for Rimowa, a travel jewelry case was developed. After completing market research, I identified a white space in the travel market for secure and compact jewelry cases.

For the marketing strategy, I proposed two partnerships for the Travel in Luxury Case: Rolex x Rimowa and Superbowl x Rimowa. The images featured below are mockups of the product collaborations.