Rimobrick Project Highlights (2023)

Rimobrick was developed within the Systems & Strategies course at Parsons School of Design. I worked with my classmates to develop Rimobrick, a collaboration between heritage brands Rimowa and Lego.

As the marketing and presentation lead, I strategized and developed a marketing plan that featured celebrities including Ed Sheeran and Travis and Jason Kelce. The proposed gifting list includes athletes like Auston Matthews, Lando Norris, and Stephen Curry. It also includes celebrities such as Drake and his son Adonis, Ryan Reynolds, and more.The presentation featured below was built using multi-media tools to engage the audience and aligns with the assignment brief provided by Rimowa.

The pitch received an honorable mention from Rimowa’s Marketing and PR team.